abercrombie & fitch
For this "Do it in your Denim" summer ad campaign, Abercrombie brought me on to handle the entire visual process as the director, cinematographer, and editor. Folks, it was as fun as the footage looks.
It was quite a show walking up and down Santa Monica Boulevard with groups of talent as I directed them to do something clever in their jeans. Check out all the shareable digital content I put together for this campaign. And, that's not even half of what circulated.