The team over at Human Element hired me to be a director, cinematographer, and editor for the videos in this Reebok CrossFit marketing campaign. The idea was to be quick and efficient with minimal resources while still capturing beautiful images.
To keep things lean, we shot with the Canon C300 Mark I. I love working with cameras like the Phantom, Alexa, and Red but sometimes you just don't need that big of a rig to make something beautiful.
To create the right mood, I killed all the house lights to get rid of the ugly orange on the wall and then rigged a Kino light above the talent. For an extra touch, we swapped the bulbs in the light to be 50/50 warm and cold temperature.
Pretty cool what you can do with a small camera and one light.
Check it out!