is an artist

loves you

was here

is awesome

What's more Christmas than shooting a commercial at the Griswold's House from National Lampoon's Christmas Vacation? I got to work with my pal RJ Shaughnessy and Portfolio One as the director, editor, and cinematographer for this one. What an experience to film this Abercrombie ad at the Warner Bros. Ranch in Los Angeles.

Abercrombie had an Alexa Mini ready and waiting for me back at their headquarters in Ohio and I added in a 16mm Canon Scoopic for fun. To get that "Hey, it's the moon!" look, we stuck a helium balloon up in the sky for the right lighting. Inside, we skirted some LED mats to make a soft lightbox. Shout out to my ninja team of six. It was myself, my 1st AC, my gaffer, my lead grip, and two other grips.

Big shoutout to propmaster Steve Halterman for making this house a home and to Joanna Ewing for letting me have a blast making this ad.

Happy Holidays!