modcloth gift guide & nov
Working on this video campaign for ModCloth's fall campaign release meant turning five concepts into 200 different videos and other assorted deliverables. Had to be fast and efficient as while shooting alongside photographer Jimmy Marble and Mei Tao.
Little Known Post House handled the editing, sound mixing, coloring, background cleaning (including rotoscoping), and finishing. To speed things up, the DIT would start the editing process on set and we got feedback from the client while we were still shooting so we could turn those videos around within a day.
Once we exported all the various cut-downs and aspect ratios, we had a full movie's worth of valuable branded content.