modcloth gift guide & nov
working on this video campaign for modcloth's gift guide and november release meant turning five concepts into 200 different videos and other assorted deliverables. had to be fast and efficient as i shot with the red epic camera kitted out with angenieux zoom lenses and that 1/8 soft i love so much. we went quirky on the gift guide in collaboration with jimmy marble and modcloth classic with mei tao on the november looks.
little known post house handled the editing, sound mixing, coloring, background cleaning (including rotoscoping), and finishing. to speed things up, the DIT would start the edit process on set and we got feedback from the client while we were still shooting so we could turn those videos around like lightning. once we exported all the various cut-downs and aspect ratios, we had a full movie's worth of valuable branded content.